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Internet Marketing and Web Design News - Florida & Beyond
Monday, November 28, 2005
3:32 PM
Finally! Create online statistics free for clients
"Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site."
And what is amazing is that it is free. For web developers, analysis tools were always expensive and time-consuming to install. This new software (used in conjunction with urchin software architecture) changes everything. And, it's the only web analytics system that integrates with Google Adwords.
The only drawback? It's too damn popular!
"Over the last week, we've experienced extraordinarily high demand for Google Analytics, so much that we've had to disable new signups to ensure the best possible user experience for our customers. We are aware that some of our users have experienced a slow-down in seeing their reporting data due to the huge demand, and we're working hard to make report data as fresh and current as possible."
More later...until then, here are some more features of the system:
Free.
Spend on marketing, not on web analytics.
Sophisticated Analytics.
Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use.
Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.
Scalable for any size site.
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
Integrated with AdWords.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Tracks all campaigns.
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe.
Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves. Read our industry leading privacy policy.
